Yesterday, 02:03 PM
(This post was last modified: Yesterday, 02:03 PM by jessicasmith.)
What's up everyone, just wanted to jump on here real quick and share a little honest story of what our last year or so with local marketing looked like. When we first started our brick and mortar shop and expanded our online services here in Middle Tennessee, we thought all we had to do was put together a pretty decent website and folks would easily find us. We thought we could just open the doors of our traffic building and leadgen funnel with mouthmouth and a few simple social media campaigns. Well, after about 6 months our website analytics looked pretty dismal.
That was a serious wake-up call for us. We knew that trying to do our own search engine optimization while managing day-to-day business operations would inevitably lead to burnout. We found an agency and were doing everything we could to research each and every nashville seo company that came up. To be perfectly honest, our first experience was not ideal--we hired a budget, cookie-cutter agency that offered us overnight results, putting us on a questionable contract and used outdated keyword-stuffing strategies that actually did nothing. It was a tough lesson, but a lesson we learned well: you definitely get what you pay for when it comes to SEO.
We did a ton more homework post severance and we partnered with an experienced, transparent nashville seo service that actually sat down with us and learned what our business was about and who we were competing with locally and what they were doing that we weren't. They didn't come with some cookie-cutter template, they did a full technical audit of our site architecture, corrected a ton of hidden technical errors, cleaned up our local citations, optimized our Google Business Profile, and began creating out hyper-relevant content around high-intent regional keywords.
The change was not an immediate one-anyone who tries to tell you they got you to page one overnight is full of crap-but after 4-6 months, the whole thing did a 180. The phone was ringing off the hook with new local business leads, our organic inquiries doubled and we finally hit the first page of the top 3 commercial keywords. If you are a local business owner struggling to get your business noticed in a saturated marketplace, getting your search presence off the ground with the right nashville seo company can be an absolute game-changer! Anyone else out there outsource their local search strategy? What were some things you looked for in your partners? Let us know below!
That was a serious wake-up call for us. We knew that trying to do our own search engine optimization while managing day-to-day business operations would inevitably lead to burnout. We found an agency and were doing everything we could to research each and every nashville seo company that came up. To be perfectly honest, our first experience was not ideal--we hired a budget, cookie-cutter agency that offered us overnight results, putting us on a questionable contract and used outdated keyword-stuffing strategies that actually did nothing. It was a tough lesson, but a lesson we learned well: you definitely get what you pay for when it comes to SEO.
We did a ton more homework post severance and we partnered with an experienced, transparent nashville seo service that actually sat down with us and learned what our business was about and who we were competing with locally and what they were doing that we weren't. They didn't come with some cookie-cutter template, they did a full technical audit of our site architecture, corrected a ton of hidden technical errors, cleaned up our local citations, optimized our Google Business Profile, and began creating out hyper-relevant content around high-intent regional keywords.
The change was not an immediate one-anyone who tries to tell you they got you to page one overnight is full of crap-but after 4-6 months, the whole thing did a 180. The phone was ringing off the hook with new local business leads, our organic inquiries doubled and we finally hit the first page of the top 3 commercial keywords. If you are a local business owner struggling to get your business noticed in a saturated marketplace, getting your search presence off the ground with the right nashville seo company can be an absolute game-changer! Anyone else out there outsource their local search strategy? What were some things you looked for in your partners? Let us know below!