Forum Diskusi dan Komunitas Online

I’m working on a new ecommerce website and I’m trying to build a proper SEO strategy from the beginning. The website has multiple product pages, category pages, and informational content, but I’m not getting much organic traffic yet. I have already worked on some basic on-page SEO, such as page titles, meta descriptions, headings, product descriptions, and image alt text. However, I’m still trying to understand what I should prioritize next.

One thing I’m particularly interested in is technical SEO. For an ecommerce website with a large number of pages, how important are things like site architecture, crawlability, XML sitemaps, canonical URLs, duplicate product pages, pagination, redirects, and page speed? I want to make sure search engines can properly crawl and understand the important pages without wasting crawl resources on unnecessary URLs.

I’m also looking at internal linking. Currently, most of the product pages are linked through category pages, but I’m wondering if there is a better way to connect related products, categories, and blog content. Would creating topic clusters and linking informational blog posts to relevant commercial pages help improve rankings and make the website easier to navigate?

Another area I’m unsure about is keyword research. Should an ecommerce website focus mainly on product-related keywords with buying intent, or should it also target informational long-tail keywords? For example, would it be better to create content around questions, comparisons, buying guides, and product-related problems, then naturally connect those articles to the relevant product pages?

I’m also considering structured data. Product schema, review schema, breadcrumb schema, and organization information seem useful, but I’m not sure which types are most important for ecommerce websites. Are there any common mistakes with structured data that could cause problems in search results?

Backlinks are another topic I’m trying to understand. Since the website is relatively new, should I start building backlinks immediately, or should I first focus on technical SEO, content, internal linking, and improving the existing pages? If link building is recommended, what are some safe and realistic ways for a small ecommerce business to earn relevant backlinks without relying on spammy directories or low-quality websites?

Mobile SEO and website speed are also concerns because a large percentage of ecommerce visitors use mobile devices. Besides compressing images and reducing unnecessary scripts, what other technical improvements usually have the biggest impact on ecommerce performance?

I would appreciate advice from anyone who has worked on ecommerce SEO, especially for newer websites. If you were starting SEO for an ecommerce website from scratch today, what would your first few priorities be? Are there any SEO mistakes that beginners commonly make with product pages, category pages, internal linking, or technical optimization?

I’m mainly looking for practical advice and a clear order of priorities rather than a list of generic SEO tips. I’d like to understand which tasks are worth doing first and which ones can wait until the website has more traffic and authority.

For a new ecommerce website, I’d focus on getting the basics right first instead of trying to do everything at once. SEO can take some time, so having a good foundation and improving it consistently is usually more practical.

A few things I would work on are:
• Keyword research: Find out what people are actually searching for before creating or optimizing pages. Try to understand the intent behind the search rather than simply targeting high-volume keywords.
• Product and category pages: Make sure every important page has a unique title, useful description, proper headings, and a clean URL. Product descriptions should actually help the customer understand the product instead of being written only for search engines.
• Site structure: Keep the website easy to navigate. Categories, subcategories, and products should be logically connected, and internal links can help users discover related products and content.
• Technical SEO: Check things like page speed, mobile usability, indexing, broken links, XML sitemap, canonical tags, and crawlability. Ecommerce sites can also create a lot of duplicate or unnecessary URLs through filters and sorting, so those should be handled carefully.
• Useful content: I wouldn’t rely only on product pages. Buying guides, comparisons, FAQs, how-to articles, and other helpful content can bring in people who are still researching before making a purchase. These pages can also link naturally to relevant products or categories.
• Backlinks: Once there are useful pages worth linking to, start building relevant backlinks gradually. I’d personally prefer a few genuine, relevant links over a large number of low-quality ones. Guest contributions, useful resources, partnerships, and content that people naturally want to reference can be good starting points.
• User experience: This is easy to overlook. Products should be easy to find, navigation should be simple, pages should load properly on mobile, and important information such as pricing, shipping, returns, and product details should be easy to understand.
• Track the results: I’d set up Google Search Console and an analytics tool from the beginning. They can show which pages are getting impressions and clicks, which search terms are bringing traffic, and where there may be opportunities for improvement.

One other thing I’d keep in mind is not making too many changes at the same time. If you change the content, technical setup, internal links, and backlink strategy all at once, it becomes difficult to understand what actually helped. I’d make improvements gradually, monitor the results, and keep working on the areas that show potential. For a new ecommerce site, I think the main goal should be to build something genuinely useful for customers while making it easy for search engines to understand and crawl. Rankings can take time, but a combination of good content, solid technical SEO, relevant links, and a good website experience gives the site a much stronger foundation.