23 June 2025, 06:20 PM
The budget for a [b]dating ad campaign[/b] depends on your goals, audience size, and ad platform. If you're just starting, a daily budget of $20–$50 on platforms. This allows you to gather data on what messaging, creatives, and targeting perform best without overspending.
For more aggressive campaigns, especially in competitive markets like dating, you may need to scale up to $1,500–$5,000 per month or more. This gives you room for A/B testing, retargeting, and experimenting with different ad types like video, carousel, or native placements.
Consider the average cost-per-click (CPC) in the dating niche, which often ranges from $0.50 to $3 depending on the audience. If your goal is to acquire leads or app installs, calculate your cost per acquisition (CPA) and allocate your budget to stay within profitable margins.
Always leave 10–20% of your total budget for optimization. Monitor performance regularly, pause underperforming ads, and scale winners. A flexible, data-driven approach will help you get the best results from your dating ad campaign—whether you’re targeting casual daters, professionals, or a niche market.