26 April 2025, 10:17 PM
Has anyone here worked with Open Influence I have been researching influencer marketing agencies and Open Influence keeps coming up as one of the top names in the industry I wanted to start a thread to discuss their services and get real feedback from anyone who has experience with them
From what I have read Open Influence www.openinfluence.com seems to position itself as a full service influencer marketing platform They work with brands across different industries like fashion beauty tech and lifestyle to connect them with influencers on Instagram TikTok YouTube and more Their site talks a lot about data driven strategy and creativity They mention that they have a proprietary platform to analyze influencers and predict campaign success which sounds promising but I wonder how accurate and helpful that data really is when it comes to real world results
One thing that stood out to me is how much they emphasize storytelling and content quality over just follower numbers I like that approach in theory because engagement and authenticity matter so much more now than pure reach But it also made me wonder how much control brands actually have over the creative direction of campaigns when working with Open Influence Do they let you collaborate closely with the influencers or is it more of a hands off experience where they handle most of the communication
Another thing I am curious about is pricing Their website does not give any information about costs or minimum budgets and I get the feeling it is a pretty premium service Does anyone know what kind of budget you need to work with them Are they better suited for big brands with massive marketing budgets or would a midsize company have a realistic chance to get good ROI through them
Also if you have worked with them what was your experience like in terms of communication and transparency Did they deliver on what they promised Were the influencers they recommended a good match for your brand And did you feel like the reporting and analytics they provided after the campaign were detailed and helpful
Lastly I am wondering how Open Influence compares to other agencies like The Shelf or Viral Nation If you have experience with multiple agencies how did Open Influence stand out or fall short compared to the others
From what I have read Open Influence www.openinfluence.com seems to position itself as a full service influencer marketing platform They work with brands across different industries like fashion beauty tech and lifestyle to connect them with influencers on Instagram TikTok YouTube and more Their site talks a lot about data driven strategy and creativity They mention that they have a proprietary platform to analyze influencers and predict campaign success which sounds promising but I wonder how accurate and helpful that data really is when it comes to real world results
One thing that stood out to me is how much they emphasize storytelling and content quality over just follower numbers I like that approach in theory because engagement and authenticity matter so much more now than pure reach But it also made me wonder how much control brands actually have over the creative direction of campaigns when working with Open Influence Do they let you collaborate closely with the influencers or is it more of a hands off experience where they handle most of the communication
Another thing I am curious about is pricing Their website does not give any information about costs or minimum budgets and I get the feeling it is a pretty premium service Does anyone know what kind of budget you need to work with them Are they better suited for big brands with massive marketing budgets or would a midsize company have a realistic chance to get good ROI through them
Also if you have worked with them what was your experience like in terms of communication and transparency Did they deliver on what they promised Were the influencers they recommended a good match for your brand And did you feel like the reporting and analytics they provided after the campaign were detailed and helpful
Lastly I am wondering how Open Influence compares to other agencies like The Shelf or Viral Nation If you have experience with multiple agencies how did Open Influence stand out or fall short compared to the others