26 March 2024, 06:07 PM
The goal of technical SEO is to increase a website's search engine visibility and performance by optimising its infrastructure and backend aspects. This involves improving website performance, mobile friendliness, site architecture, and schema markup, among other technical factors. Businesses may improve user experience, crawlability, and indexability, as well as their website's ranking in search engine results pages, by fixing technical difficulties and ensuring that it conforms with search engine criteria. SEO services in Massachusetts follow best practices to ensure that search engines can properly access, interpret, and rank a website's content, resulting in increased organic traffic and conversion rates.