4 July 2025, 12:29 AM
A few months ago, I started working with a client who owned a small amusement park that was struggling with on-site spending. Footfall was decent on weekends, but per-visitor spending remained low. His question was straight to the point: “How do I get families to spend more once they’re inside?”
After visiting the park, one thing stood out immediately concessions were bland and unmemorable. The snacks were decent, but the presentation was generic. There was no reason for visitors to share their experience or even remember it once they left. That’s where I saw the biggest opportunity.
Instead of overhauling the food stands, we started with a simple but strategic change custom packaging. We introduced branded popcorn boxes designed with the park’s characters and colorful themes. These weren’t just containers; they became part of the experience. Kids loved carrying them around, and parents started posting photos online.
We also bundled popcorn with discounted ride tokens and added a “souvenir snack” booth at the exit. The cost to implement the change was minimal compared to other marketing efforts, but the impact was immediate.
Within one month, snack sales rose by 55%, and the popcorn stand became one of the park’s most photographed spots on social media. The branding built recognition and gave the park a more cohesive identity.
This case reaffirmed what I always tell clients: in experience-driven businesses, even small design details like branded popcorn boxes can significantly increase both revenue and brand loyalty.
After visiting the park, one thing stood out immediately concessions were bland and unmemorable. The snacks were decent, but the presentation was generic. There was no reason for visitors to share their experience or even remember it once they left. That’s where I saw the biggest opportunity.
Instead of overhauling the food stands, we started with a simple but strategic change custom packaging. We introduced branded popcorn boxes designed with the park’s characters and colorful themes. These weren’t just containers; they became part of the experience. Kids loved carrying them around, and parents started posting photos online.
We also bundled popcorn with discounted ride tokens and added a “souvenir snack” booth at the exit. The cost to implement the change was minimal compared to other marketing efforts, but the impact was immediate.
Within one month, snack sales rose by 55%, and the popcorn stand became one of the park’s most photographed spots on social media. The branding built recognition and gave the park a more cohesive identity.
This case reaffirmed what I always tell clients: in experience-driven businesses, even small design details like branded popcorn boxes can significantly increase both revenue and brand loyalty.