5 July 2025, 01:24 AM
As a small retail store owner, I used to believe that competitive pricing and good product quality were enough to keep customers coming back. But after a slow quarter, I realized I was missing something critical presentation.
Despite having a wide range of popular items, many remained untouched on the shelves. I began observing customer behavior and noticed a pattern: products placed near the counter or in high-traffic zones sold better even if they weren’t the most in-demand.
I decided to test a theory. Instead of restocking traditionally, I restructured our in-store layout and introduced custom counter display boxes for select impulse-buy products like skincare samples, lip balms, and mini wellness items. These boxes were professionally branded, compact, and positioned right where customers interacted the most the checkout area.
The impact was immediate. Customers began noticing items they’d otherwise ignore, and small add-on purchases increased steadily. In just six weeks, we saw a 27% uptick in average transaction value.
This experience taught me that sales aren’t driven by product value alone presentation and strategic placement matter just as much. Investing in thoughtful displays helped us convert browsing into buying and made our counter space work twice as hard.
If you're struggling with stagnant sales, don’t just think about what you sell think about how and where you present it.
Despite having a wide range of popular items, many remained untouched on the shelves. I began observing customer behavior and noticed a pattern: products placed near the counter or in high-traffic zones sold better even if they weren’t the most in-demand.
I decided to test a theory. Instead of restocking traditionally, I restructured our in-store layout and introduced custom counter display boxes for select impulse-buy products like skincare samples, lip balms, and mini wellness items. These boxes were professionally branded, compact, and positioned right where customers interacted the most the checkout area.
The impact was immediate. Customers began noticing items they’d otherwise ignore, and small add-on purchases increased steadily. In just six weeks, we saw a 27% uptick in average transaction value.
This experience taught me that sales aren’t driven by product value alone presentation and strategic placement matter just as much. Investing in thoughtful displays helped us convert browsing into buying and made our counter space work twice as hard.
If you're struggling with stagnant sales, don’t just think about what you sell think about how and where you present it.