19 February 2025, 02:56 PM
The GRWM (Get Ready With Me) trend started gaining popularity in 2011 when beauty YouTuber "Shaaanxo" released a video called "Get Ready With Me." In this video, she guided her audience through her daily routine and shared her essential makeup products. Her content quickly resonated with beauty lovers, paving the way for a new format that combined personal storytelling with makeup tutorials.
After Shaaanxo’s breakthrough, many influencers and content creators adopted the GRWM style to highlight their fashion, skincare, and beauty routines. This trend became particularly favored by beauty vloggers, who found it to be an engaging method to connect with their viewers while showcasing different styling techniques. As the format progressed, it transcended beauty and fashion, with creators using it to share their morning rituals, outfit selections, self-care practices, and even behind-the-scenes looks at their daily lives.
With the emergence of social media platforms like Instagram, TikTok, and Snapchat, GRWM mean content became a fundamental part of digital culture. TikTok, in particular, significantly contributed to the trend's resurgence, enabling users to create short, relatable videos where they interact with their followers while getting ready for the day. Nowadays, GRWM videos act as a creative platform for influencers, celebrities, and everyday users to display their personal style, share life updates, and engage in real-time conversations with their audiences.
Beyond beauty and fashion, the GRWM format has also found its way into various niches, such as fitness, mental health, and career-oriented content. Some creators utilize it to discuss personal stories, offer motivational insights, or even share educational tips while preparing for their day. Celebrities and influencers have further popularized GRWM videos by integrating brand partnerships, transforming them into a potent marketing tool for makeup, skincare, and fashion brands.
After Shaaanxo’s breakthrough, many influencers and content creators adopted the GRWM style to highlight their fashion, skincare, and beauty routines. This trend became particularly favored by beauty vloggers, who found it to be an engaging method to connect with their viewers while showcasing different styling techniques. As the format progressed, it transcended beauty and fashion, with creators using it to share their morning rituals, outfit selections, self-care practices, and even behind-the-scenes looks at their daily lives.
With the emergence of social media platforms like Instagram, TikTok, and Snapchat, GRWM mean content became a fundamental part of digital culture. TikTok, in particular, significantly contributed to the trend's resurgence, enabling users to create short, relatable videos where they interact with their followers while getting ready for the day. Nowadays, GRWM videos act as a creative platform for influencers, celebrities, and everyday users to display their personal style, share life updates, and engage in real-time conversations with their audiences.
Beyond beauty and fashion, the GRWM format has also found its way into various niches, such as fitness, mental health, and career-oriented content. Some creators utilize it to discuss personal stories, offer motivational insights, or even share educational tips while preparing for their day. Celebrities and influencers have further popularized GRWM videos by integrating brand partnerships, transforming them into a potent marketing tool for makeup, skincare, and fashion brands.