16 April 2024, 01:34 PM
The Danish market is undoubtedly one of the most lucrative markets in the world. If we talk about figures, then Denmark ranks among the nations with the highest standard of living globally. Denmark is boasting a GDP per capita of USD 68,827 as of 2022, according to the World Bank. So if you want your business to succeed globally, you should consider entering the Danish market. Pharmaceuticals, renewable energy, information technology, food processing, and shipping are few of the highest revenue generating industries in Denmark. So you must opt for Danish translation services in this regard.
In case you are wondering how to enter the Danish market and how you can get on top of the market as soon as possible, we are here for you. In this read, we are going to talk about how to not only adapt your marketing materials but also their cultural adaptation for this market.
Reaching Danish Consumers Through Culturally-Nuanced Marketing
In order to attract foreign language speakers to your business, it is important to speak the language that they speak. And cracking the Danish market goes beyond simply translating websites and brochures. The whole point relies on understanding the cultural DNA that shapes Danish consumer behavior. And crafting marketing messages that resonate on a deeper level with the target consumers.
For a second imagine that you are shouting your marketing message across a crowded room, and later you only realize everyone speaks a different language. That is the risk of not translating your marketing materials. So what you need is professional translation solutions that inculcate cultural nuances in order to connect with the audience on a more personal level. Danes are famous for their directness, value honesty, and a no-nonsense approach. This is why you need to choose Danish translation services and go for a direct approach that helps you connect with the audience directly, without any linguistic or cultural barrier.
How to Win Over Danish Hearts and Minds?
In order to win over the Danish audience, your business needs to understand what actually resonates with the Danish audience. One thing that you won't know about Danes is that they appreciate practical solutions that solve their everyday problems. What you can do is highlight how your product improves their lives and boom, your business shoots in the foreign market.
Knowing about Danish culture is another plus point. When focusing on cultural aspects, you need to pay special attention to the humor section as it might land differently in the Danish market. This is where a translation company enters the scene. Other than humor, it is also vital to work on the flowery language which has a chance of being misunderstood in the Danish language.
Danes value straightforward communication. So you need to avoid overly promotional language and focus on the benefits your product offers. It is important to keep your language user-oriented and simple at the same time. In this way, the target audience will grasp your business’s concept and vision.
Real-Life Examples
Here are two real-life examples for you, Coca-Cola and IKEA. So let's learn from the best and see what they did to gain their revenue share in the Danish market.
Coca-Cola
Take the example of Coca-Cola. Their famous slogan, "Open Happiness," translates into "Åbn Lykke" in Danish. However, this lacked the punch and informality of the original. Coca-Cola went with "Åbn en Coca-Cola" which translates to "Open a Coca-Cola," a more direct and action-oriented approach that resonated better with Danish consumers.
IKEA
IKEA is famous for being a furniture giant and focusing on functionality as well as affordability which makes its products desirable in the whole world. Their original slogan, “Better Living for Everyone” didn't quite capture the Danish essence. So to fulfill the goal, they made a change in their slogan and went, “Bolig for alle” which translates in English as “Living for Everyone”.
Final Words!
To sum up, entering the Danish market is a wise and clever step for your business. You can unlock the door to this market. In this way, you will build a connection with the audience and become a trusted brand in their eyes that speaks directly to them. IKEA and Coca-Cola are two of the examples that became successful businesses in Denmark by going for translation services.
In case you are wondering how to enter the Danish market and how you can get on top of the market as soon as possible, we are here for you. In this read, we are going to talk about how to not only adapt your marketing materials but also their cultural adaptation for this market.
Reaching Danish Consumers Through Culturally-Nuanced Marketing
In order to attract foreign language speakers to your business, it is important to speak the language that they speak. And cracking the Danish market goes beyond simply translating websites and brochures. The whole point relies on understanding the cultural DNA that shapes Danish consumer behavior. And crafting marketing messages that resonate on a deeper level with the target consumers.
For a second imagine that you are shouting your marketing message across a crowded room, and later you only realize everyone speaks a different language. That is the risk of not translating your marketing materials. So what you need is professional translation solutions that inculcate cultural nuances in order to connect with the audience on a more personal level. Danes are famous for their directness, value honesty, and a no-nonsense approach. This is why you need to choose Danish translation services and go for a direct approach that helps you connect with the audience directly, without any linguistic or cultural barrier.
How to Win Over Danish Hearts and Minds?
In order to win over the Danish audience, your business needs to understand what actually resonates with the Danish audience. One thing that you won't know about Danes is that they appreciate practical solutions that solve their everyday problems. What you can do is highlight how your product improves their lives and boom, your business shoots in the foreign market.
Knowing about Danish culture is another plus point. When focusing on cultural aspects, you need to pay special attention to the humor section as it might land differently in the Danish market. This is where a translation company enters the scene. Other than humor, it is also vital to work on the flowery language which has a chance of being misunderstood in the Danish language.
Danes value straightforward communication. So you need to avoid overly promotional language and focus on the benefits your product offers. It is important to keep your language user-oriented and simple at the same time. In this way, the target audience will grasp your business’s concept and vision.
Real-Life Examples
Here are two real-life examples for you, Coca-Cola and IKEA. So let's learn from the best and see what they did to gain their revenue share in the Danish market.
Coca-Cola
Take the example of Coca-Cola. Their famous slogan, "Open Happiness," translates into "Åbn Lykke" in Danish. However, this lacked the punch and informality of the original. Coca-Cola went with "Åbn en Coca-Cola" which translates to "Open a Coca-Cola," a more direct and action-oriented approach that resonated better with Danish consumers.
IKEA
IKEA is famous for being a furniture giant and focusing on functionality as well as affordability which makes its products desirable in the whole world. Their original slogan, “Better Living for Everyone” didn't quite capture the Danish essence. So to fulfill the goal, they made a change in their slogan and went, “Bolig for alle” which translates in English as “Living for Everyone”.
Final Words!
To sum up, entering the Danish market is a wise and clever step for your business. You can unlock the door to this market. In this way, you will build a connection with the audience and become a trusted brand in their eyes that speaks directly to them. IKEA and Coca-Cola are two of the examples that became successful businesses in Denmark by going for translation services.